Asset Design & Development
BCS, the British Chartered Institute for I.T, needed an eye-catching and inspiring campaign to present a new era of apprenticeships for young people, their employers and trainers to get excited to about. I created several concepts based on a few lines; 'Bright Spark', 'Leading Light' and 'Ignite Their Passion'; each having a unique take on the idea of Trailblazing. The chosen concept, shown below, focused on the line 'Leading Light'. I worked closely with a copywriter, Harriet, to develop a series of headlines and supporting body copy, and then brought these together with a series of beautiful photography and an open-feeling layout to embody the enlightening, liberating and inspirational feeling, to create a highly effective, high-value campaign that covered print and digital.
This work was carried out whilst at Mr B & Friends