A bold, impactful, attention-grabbing visual treatment was decided on to help launch a new partnership that saw IFS release its hugely powerful applications suite on the Microsoft Azure platform. Bringing it to more users, with more power, more security and more flexibility, meant users are ready to pounce on any business opportunities that come their way. I developed the campaign from its very initial stage of concept scamp right through to final delivery of web banners, EDM and landing page assets with two photographic routes and several headlines to suit different markets, audience and channels.
Photography by Remco Merbis @ Pixillion
This work was completed whilst at Harte Hanks.