A fantastic community project bringing together the awesome combo of bikes and food, Roll For The Soul opened in 2012 after months of hard graft from loads of volunteers, craftsmen and friends. My contribution to what I think is a great addition to Bristol, and at the forefront of the Nelson Street revival, was the design of the RFTS logo, brand identity, shop signage and a series of special edition race tee-shirts. Taken from an original idea by one of the owners Rob, who stirred his coffee with a wrench, the logo reflects the fun side of RFTS and its open-to-all-who-ride attitude.
Brand Identity design
Signage (Inc visualisation)