To help launch the GALAXY Note 4, the NoteMyDay campaign leveraged the huge popularity of Vine star Rudy Mancuso and Snapchat artist ‘Shonduras’ to show millennials how product-specific features can improve your life by turning unhappy twitter users' #NotMyDay into #NoteMyDay. I designed the logo to visually communicate the change from a sad face to happy face, utilising modern emoji-style visual language.
A huge success, the campaign has currently over 22m views across range of videos, and has won a DMA award for Best Use of Video, and been nominated for a Drum DADI Award. See the project video here.
This work was completed whilst at Harte Hanks.