Original concept (With Dicky Fitton)
Asset Design - Emails. Banners. EDMs.
Final File Delivery
A clever twist on the usual Vodafone branding, this concept was developed to convey the simplicity that Unified Communications (UC) brings to conference calls and online meetings. Vodafone's in-house photography style was stuck with, to give the trademark reportage style, but sketched scenes of people were added to represent the colleagues being talked to online, to represent how UC can increase the efficiency and intimacy of online comms. The sketched style was developed to reflect that of someone doodling on a pad whilst on the phone, a subtle detail but one that added to the own-ability of the campaign. Headlines incorporated the brands Business Ready messaging as part of the brief.
This work was completed whilst at Harte Hanks, partnering with Dicky Fitton.