Superdry
Bread & Butter B2B Fashion Show, Berlin
Project Duties
Creative Lead:
Concept
Art Direction
Design
Technical Design
Construction Drawings
3D modeling and Visualisation
Production liaison
One of the highlights of working with Superdry was designing for the Bread & Butter show in Berlin. This show is key to introducing many of the new retail fixture designs, but is also an opportunity to design some bespoke ones. Furniture design, structural design, signage and layout design were all key to making sure this huge stand could take thousands of people a day whilst still being fully merchandisable and easy to access. These photos span 3 shows over 18 months.
